Selected work
Decisions that changed the direction of work.
Explore eight decisions about growth across markets and business transformation. AI reshaped some workflows; others changed the offer, channel or operating model first.
Start with the question.
Each case shows a different route: a service proposition, a guide-led travel model, AI-supported investment and advice, a testable venture process, or a new route to buyers. The articles distinguish documented client work from applications to other markets.
Hebei Chengxin Group: How can an industrial supplier build a service model for wider markets?
A clean-gold service trial tested a model that could be assessed with mining customers in other markets.
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China Tourism Group travel business: How can guides own relationships across global journeys?
A guide-led model served travellers across global destinations; owner-described AI support was designed for more relevant offers.
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Touchstone Capital: What can AI-assisted diligence test before backing growth?
AI-supported risk analysis widened investee diligence, with cross-border growth plans a potential application.
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Touchstone Capital: How can AI help a lean team support portfolio growth?
Role-specific AI changed investor and portfolio workflows; the owner reports four times the work volume at unchanged headcount.
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Oxford Venture Builder: What must a founder test before a venture can scale?
A bounded facilitator assignment made the venture process testable; the method can expose assumptions before entry into another market.
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Gravograph: How can digital proof bring unfamiliar buyers into a sales conversation?
XiaoYu Group shaped a digital sales-lead journey that industrial firms can adapt for unfamiliar markets.
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Beauty Care (BC): How can an OEM build its own route to new buyers?
A new segment and corporate channel moved Beauty Care towards an own offer that could be tested in further markets.
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AIFinTech: How can a boutique adviser serve cross-border clients at scale?
AI-supported behavioural prioritisation gave relationship managers three explainable options for a growing cross-border client base.
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