Online Marketing

Why Online Marketing

Online Marketing, a.k.a. Internet Marketing or E-marketing, gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Specific benefits of e-marketing include:
  • Global reach - a website can reach anyone in the world who has internet access. This allows you to find new markets and compete globally for only a small investment.
  • Lower cost - a properly planned and effectively targeted e-marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
  • Trackable, measurable results - marketing by email or banner advertising makes it easier to establish how effective your campaign has been. You can obtain detailed information about customers' responses to your advertising.
  • 24-hour marketing - with a website your customers can find out about your products even if your office is closed.
  • Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
  • One-to-one marketing - e-marketing lets you reach people who want to know about your products and services instantly. For example, many people take mobile phones and PDAs wherever they go. Combine this with the personalised aspect of e-marketing, and you can create very powerful, targeted campaigns.
  • More interesting campaigns - e-marketing lets you create interactive campaigns using music, graphics and videos. You could send your customers a game or a quiz - whatever you think will interest them.
  • Better conversion rate - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, post a letter or go to a shop, e-marketing is seamless.

Together, all of these aspects of e-marketing have the potential to add up to more sales.


How do we run Online Marketing Service

  • Manage your customer database: How a customer database can enhance your business, what to include and how to maintain it
  • Email marketing: How to use email to promote your business in a constructive way that stays clear of anti-spam rules
  • Develop an e-marketing plan: What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business
  • Generate business from your e-marketing plan: Develop your e-marketing plan to improve existing customer relationships, attract new customers and boost sales
  • Search engine optimisation: Learn how to use search engine optimisation to improve your website's ranking on search engine results pages
  • Pay per click advertising: How to use pay per click so that users will click through to your website when they seek your products online
  • Web 2.0: a guide for business: How you can make the most of the changing internet to benefit your business
  • Online networking: How to use online networking to develop your business

Why us

XiaoYu Limited has innovative internet marketing strategy. We design and optimize the websites and online marketing campaigns of some of Europe's top brands. We offer a comprehensive range of services covering digital marketing and web based business solutions, through to traditional marketing services. We are experienced in Keywords Analysis, Google Adwords, Google Adsense, Google Analytics, Search Engine Marketing -- SEM, PR, website design.

Comments