Google Analytics

Why Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

Our innovative web analytics techniques will help you understand how visitors experience your website. With the insights you will gain through web analytics, you can make improvements to your site to make it function better. The result: a healthier bottom line. 

Understanding your visitors is critically important to your bottom line. Our web analytics professionals offer insights into how your site can reach a whole new level. Through a deeper understanding of your web site data, you can implement actionable plans to maximize the potential of your business initiatives.


Some of the benefits of successfully applied web analytics include:

  • Site health check and Google Analytics audit
  • E-Business set up
  • Advanced segmentation and custom reporting
  • Google Adwords Integration
  • Custom setup
  • Automated reporting
  • Google Analytics training programmes
  • Insight on visitor activity and how users interact with your site
  • Understanding conversion rates and how to improve them
  • Identifying traffic patterns and where they are breaking down


How do we run Google Analytics Service

Consulting & training for Google Analytics including strategy, implementation, configuration, analysis, and ongoing support services to

  • Ensure accuracy of your Google Analytics reports
  • Learn how to effectively use Google Analytics
  • Increase overall marketing ROI in all areas

Solutions include:
  • Pre-implementation strategy and planning that builds a foundation for success before any code is prepared or placed into your site, eliminating costly delays and increasing time-to-deployment.
  • Re-implementation assistance: if you've already instrumented Google Analytics on your website but are not getting useful results, or worse - you're getting inaccurate, conflicting, and unreliable data - an implementation review is a critical first step to charting a new course. This solution will de-construct your existing implementation and identify points for re-instrumentation to bring the platform into alignment with the needs of business and marketing stakeholders.
  • Training solutions for technical, marketing, and management teams that will unveil the inner-workings of Google Analytics from the foundational JavaScript through to techniques for using the reporting interface to access decision-ready information and deliver it to management and executive teams.
  • Full-service enterprise-level support options that provide your team expert Google Analytics knowledge with a simple phone call or email, direct to a dedicated analytics consultant.

Google Analytics training

XiaoYu Group's popular hands-on Google Analytics Training are available around West Midlands which you can opt to have the it privately at your own premises

  • Understand how to configure Google Analytics
  • Understand how visitors interact with the website
  • Understand how visitors arrive at the website
Our Google Analytics training sessions are not seminars, but rather hands-on courses where attendees get to use their own Google Analytics account with their own collected data on modern PCs, completing exercises under the direction of an experienced instructor. We have found this delivery method to be the most effective for adult learning and knowledge retention. 

Training sessions aimed at online marketers, web executives, webmasters, agency account managers and campaign managers who need to understand Google Analytics reports and act on the information they provide. 

More Google Analytics Configuration sessions are also available for online marketers, web executives, webmasters, agency account managers and campaign managers, and technical personnel who need to understand how to install, configure & optimise Google Analytics to provide insightful business information about their websites.
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